Many years ago, a competition was launched to determine a name for the new company, but none of the entries resonated sufficiently with all relevant stakeholders. Brian Lotter of Barinor's management team suggested that a name be created using one letter each from the names of the first members of the team: Brian Lotter, Sakkie Voges, Gerald Boshoff, Oosie Oosthuizen, Johan von Waltsleben, Frank Boonzaaier and Johan Kriel – Barinor, the new company name, was born.
The logo of Barinor and D'Aria features a muse – a youthful and free-spirited soul with a flamboyant, feathered hat and a cape, followed by a bird. The muse is playing a flute, and it is symbolic of what the Barinor brand represents: the ability to capture the gifts of all your senses.
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